Sports Public Relations & Marketing Manager
Birmingham, AL
Job Summary
The Public Relations and Programming Manager at Fennec is responsible for building and enhancing the customer experience, ensuring a high level of customer satisfaction, and driving growth for the venue. This role involves developing and implementing marketing campaigns, promoting sporting events, coordinating with sports teams and organizations, and actively engaging with customers to create an exceptional experience.
Key Responsibilities
Marketing and Promotion
- Develop and implement marketing campaigns to drive traffic and increase sales.
- Promote venue through various channels including social media, digital advertising, local advertising, and partnerships.
- Create and manage promotional events and special offers by working with other team members to attract and retain customers.
- Be in touch with local businesses to dovetail off of neighborhood and local events
Customer Engagement
- Foster a welcoming and engaging environment for customers.
- Organize and lead customer-focused events to enhance the overall guest experience.
Coordination with Sports Teams and Organizations
- Build and maintain relationships with sports teams, organizations, Alumni associations and local leagues.
- Coordinate with teams, alumni associations and organizations to host events, watch parties, and other promotional activities.
Team Leadership
- Assist in training, mentoring, and motivating staff to provide excellent service and adhere to company standards.
- Promote a positive work environment and ensure high levels of employee satisfaction.
Qualifications
- Bachelors degree in Business Administration: Marketing, or a related field preferred.
- Minimum of 3-5 years of experience in sports bar and restaurant management, with a focus on sports-oriented venues a plus.
- Strong knowledge of marketing principles and experience in developing marketing strategies.
- Excellent communication and interpersonal skills, with the ability to engage and motivate staff and customers.
- Proven ability to manage multiple tasks and projects simultaneously in a fast-paced environment.
- Familiarity with sports industry trends and community engagement practices.
Skills and Attributes
- Strong social media and marketing skills.
- Creative and strategic approach to expanding our client base and brand awareness.
- Ability to build and maintain professional relationships with sports teams and organizations.
- Excellent problem-solving skills and the ability to handle high-pressure situations.
- Strong organizational skills and attention to detail.
- Passion for sports and providing an exceptional customer experience.